SEO & IA
The success or failure of any modern business is very often directly proportional to the rankings of its website in search results. If your target audience is unable to find your website, you risk losing qualified website traffic. That’s why Search Engine Optimization (SEO) is an essential part of website architecture.
Search Engine Optimisation
SEO’s primary concern is improving the visibility of a website or a web page in search engines via organic (unpaid) search traffic.
CreationWolf SEO experts achieve this goal by creating SEO-friendly content (proper keyword usage, alt image text attached to images, etc.) as well as the logical organisation of content.
Information architecture is the art and science of organizing and labeling content on websites to support usability and findability.
IA has a substantial impact on website content organization and navigation. Both IA and SEO CreationWolf experts share a goal of making a website’s content more ‘findable’ through search engines for the target audience.
SEO today is heavily concerned with engagement. That’s why the goal of CreationWolf SEO experts is not only to have a higher ranking but also to make visitors stay on a website and consume the content.
IA helps to achieve this goal by having an effective information infrastructure. This means that a website has a clear and defined structure that makes it easier for visitors to find information. And this happens when the content is organized according to the user’s mental models (explanations of someone’s thought process about how something works in the real world).
Benefits of SEO and IA
Great site architecture is all about improving how users and search engines find their way around your site. It’s about knowing the users and giving them the most relevant content where they expect to find it with the fewest clicks possible. For search engines, an optimized site architecture helps web crawlers find and index all of the pages on your website.
It is no longer necessary to choose between good information architecture and optimized SEO. You can have both. And you need both. SEO will bring the visitors to your site, but IA will keep them there. That’s why CreationWolf IA and SEO experts work hand in hand building a compelling, highly ranked website.
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