For years, many creatives saw 3D creativity as equal parts exciting and forbidding. We were blown away by the enveloping, fantastical worlds game developers built and the incredibly immersive 3D visual effects in movies, but many of us thought creating in 3D was too technically demanding. 3D fueled our imaginations, but we couldn’t imagine using it ourselves.
The last year has changed that. When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create.
Companies and thousands of others discovered that creating in 3D not only gave them incredible creative freedom, but that it was also faster, cheaper, more scalable, and more sustainable. Fortunately, the pandemic won’t be with us forever, but 3D creativity certainly will. 3D is the next generation of creativity.
To empower creatives to succeed in 3D, today we’re releasing the Adobe Substance 3D Collection, a suite of interoperable tools and services that support 3D creativity from the beginning to the end of any project.
The collection has an exceptional heritage in the 3D community. Its foundation is the Substance suite, which has been used for years to create the vast majority of AAA game titles, including Half Life Alyx and Microsoft Flight Simulator, along with movies like Star Wars: Episode IX and Blade Runner 2049 (Oscar winner for best visual effects), design, architecture, and more. The team behind Substance joined Adobe two years ago and have since been at work building a suite of powerful, accessible, and integrated 3D tools.
The team’s goal was to build tools that are easy to learn, but impossible to outgrow, so that there are no limits to your creativity. Substance 3D provides the cutting-edge technology that veteran 3D artists require, while making the medium accessible for new 3D enthusiasts. It uses the power of artificial intelligence to eliminate much of the technical complexity of 3D design and features the “what you see is what you get” interface artists are familiar with from Photoshop or Illustrator. And the collection isn’t just about tools — it also includes thousands of models, textures, lighting systems, and other assets you can use to jump-start your projects.
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